Delivering Award Winning Digital Products

As a Product Manager, we have to love what we do. We need to champion the users' needs, and have a commitment to excellence across every aspect of our work. As a result, I am proud to have won a myriad of internationally recognized awards over the years.

Daphne Tee Chui May winning the 3rd place in the Euro ITV Grand Challenge 2013

Winner of EuroITV Grand Challenge 2013 - 3rd Place (Como, Italy)

In 2012, I lead the Digital Media Specialist team in Content Group in Astro to design and develop a Sales portal solution (Astro Self Service Portal Channel 200) for our Customer Group Division. It involves meticulous design planning for the User Interface/User Experience (UI/UX). The design for this portal won the 3rd Placing in the EuroITV 2013 Grand Challenge. The Astro Self Service Portal allows the customers to browse a catalogue, preview a channel before subscribing, perform (self-service) upgrades of TV packages and be able to watch the subscribed packages or TV Channels immediately, among others.

EuroITV 2013 Grand Challenge Competition honours the Creators, Developers and Designers of interactive video content, applications and services that enhance the television and video viewing experience for consumers worldwide. The event was held in Como, Italy. The winners are selected by a panel of international jury of interactive media experts from Europe. The judging criteria for the award is based on the following areas:
• Innovativeness
• Commercial potential
• Entertainment value and/or usefulness and/or artistic merit and creative implementation
• The usability and user experience of interactive and context-aware functions and content

The competition, co-chaired by Prof. Robert Strezbowski (Germany) and Prof. Milena Szafir (Brazil) states, that this year “the projects contributed with complex commercial and professional solutions.

Daphne Tee Chui May winning the Best Innovative Technology Award, High Speed Customer Service Award, Online Customer Service Award for ideation and delivering a Self-Service Digital Product (Web and TV application) 

Customer Relationship Excellence Awards by Asia Pacific Customer Service Consortium:

Best Innovative Technology of the Year 2012

High Speed Customer Service of the Year 2012

Online Customer Service of the Year 2012

I lead the team to develop the innovative solution and the user interface and user experience (UI/UX) for the Astro Self Service Portal (channel 200) where it allows the customers to check their current subscriptions and to allow them to upgrade their subscriptions and gained access to their newly subscribed Channels / Content instantly. The Astro Self Service Portal is one of the hallmarks of service innovation and has turned normal TV screen to a primary touch point to deliver enhanced service experience, 24x7 service convenience where speed and simplicity are crucial for a Great customer service experience. Astro Customer Group division have won 3 Customer Relationship Excellence Awards in 2012 for the submission of this Product innovation.

Daphne Tee Chui May receiving awards at Euro ITV Grand Challenge 2011 in Portugal

Winner of Euro ITV Grand Challenge 2011 - 3rd Place June 2011 (Lisbon, Portugal)

EuroITV 2011 Grand Challenge Competition recognizes creators, developers and designers of interactive video content, applications and services that enhance the television and video viewing experience for consumers worldwide. The EuroITV 2011 was held in Lisbon, Portugal. 

I won this award for the Astro First TV Portal. I came up with the interactive solution and the UI/UX (user interface and user experience) for Astro. The Astro First TV Portal allows the TV audience to access a TV portal to browse the content catalogue, place an order via SMS and to be able to watch the Movie instantly on TV. Astro First became a Game Changer on how PPV movies are delivered to the customers.

Astro First is the first ever service in Malaysia that brings the cinema experience right into your home. With Astro First Movie Portal on Astro Channel 480, the window between the cinema and Pay TV has been shortened where the customers will get access to the latest local cinema titles (as early as 2 weeks after the cinema debut) in Malaysia, available for viewing on TV via TV Portal and SMS ordering.

Daphne Tee Chui May, winner of the Interactive TV Solution 2019 Awards by IMS Research (US)

Winner of Interactive TV Solution in 2009 TV Innovation Awards by IMS Research (Los Angeles, US)

TV Innovation Awards are one of the premier endorsements of innovation in television and recognize the most forward- thinking companies creating products and services that are changing the way people watch television. There were more than 100 entries received from Asia, Europe and US and it was judged by an independent panel of 14 industry experts. The Interactive TV Solution is an award category that recognizes advanced applications and solutions that enable a two-way interactive experience using some form of back channel. This can be between the viewer and either the TV program itself or an interactive application using the TV as the portal to interact the content provider. This will include TV shows where the viewer can influence the content being shown, interactive advertising, intuitive program guides, shopping, betting, gaming, etc. 

This is the first time Astro has submitted an entry for the TV Innovation Awards and so it is a big achievement for all of us at Astro to hear that we have been judged as winners especially among other global companies such as BSkyB, Samsung and Mitsubishi – who were all nominees in other categories. Winning this award is a great honour to me. I felt so excited that my SMS-to-TV Chat Solution (Astro@15) for Astro Malaysia was given this International recognition by IMS Research.